It is gripping and snackable with brief video content. Thanks to the likes of TikTok and its rivals, like YouTube Shorts, Instagram Reels, and Indian upstarts like Moj and Chingari, it is currently on the rise. Now, Reddit is still craving a slice of the pie and has announced today that Dubsmash has been bought.
The terms of the acquisition remain confidential. However the sources say it was a stock and cash contract. What would the result of this agreement be? Next, Reddit will be joined by the Dubsmash squad, including the three co-founders, Suchit Dash, Jonas Drüppel and Tim Specht.
Second, Reddit will have an innovative way of posting content to users on its website. The organisation will shortly be incorporating the groundbreaking video production and editing software of Dubsmash. As per the blog post, it will empower Reddit's own creators to express themselves in original and authentic ways endemic to our communities."
Today a major problem that many of you might have is-is the Dubsmash software going to shut down after acquisition? And the reaction is no. In the blog post, Reddit answers this question as under.
"While Dubsmash will maintain its own platform and brand, we are also looking forward to bringing together our teams to combine Dubsmash's unique creative experience with Reddit's community growth engine," the official blog post says.
As a lip-sync video production app, many of us can recall Dubsmash. Back in 2015-2016, it attracted the attention of teenagers, allowing them to re-enact their favourite film moments, music videos, memes, and more. The app has since developed into a TikTok-like short-video platform, and is known for its diverse user base.
As per the blog post, "Dubsmash offers a welcoming platform for creators and users who are under-represented in social media." And that is real. After TikTok, Dubsmash is just second in line in terms of downloading in the US. But you'll be shocked to hear that over 25 percent of black teenagers in the US use Dubsmash, and 70 percent of their user base is made up of female users.
We learned earlier this year that both Facebook and Snapchat had threatened Dubsmash, a short video production website, to get it for hundreds of millions of dollars. In the end, though, Reddit is the one who managed to put the service into its fold.
