Akshay Kumar and Rana Daggubati team up to launch online influencer driven Socialswag marketplace - Tech Backbone

Rana Daggubati and Akshay Kumar

 Akshay Kumar and Rana Daggubati team up to launch online influencer driven Socialswag marketplace

 - Tech Backbone

Actors Akshay Kumar and Rana Daggubati have revealed that they are coming together to create the first online marketplace called Socialswag in India, led by influencers. The app is expected to be released nationally in February 2021.

Socialswag is a new-age network that helps users, through personal experiences and learning forums, to engage with celebrities, influencers, writers and other inspiring individuals. The app will allow interactions in numerous ways by mixing entertainment and learning: master classes, live chats, shout-outs, virtual selfies, to name a few. 

"Speaking about the app, Kumar said This year I have seen so many possibilities in the digital realm and I think being able to communicate with fans through this platform with some of our items such as my masterclass or a virtual selfie would provide an additional opportunity not just for me but for all my peers to connect closely with fans in these changing times.

 

ARTICLE- @akshaykumar sir n @RanaDaggubati team up to launch #SocialSwag (India’s first influencer led online marketplace) in Feb 2021.https://t.co/9Oc2ma92AP

— Akshay Kumar FG (@AKFansGroup) December 9, 2020

This is a really fast growing space," Daggubati added, "and I'm super excited to be partnering with Akshay sir. We will introduce to this forum the finest of sport, entertainment and vocational programmes and look to make it the best in class. Our launch will be in the first quarter of next year with our first few items and the team is working to make the fan experience exclusive to the Indian community worldwide.

Socialswag is designed to reflect on two aspects: education and recreation. While several fan engagement applications have been successfully released on the market over the past few months, the fusion of these two superstars aims to provide the user with a special experience.